The combination of constituent survey results and license sales analyses provide unique opportunities to derive insights into motivations of hunters and anglers, and their patterns of activity and participation. Agencies have been conducting hunter and angler surveys for decades, and hunting and fishing license data has been collected since the middle of the 20th century. With this wealth of data at hand, what have we learned about hunters and anglers, and what can we do to remain relevant as the conservation landscape of the future changes.